Avnet’s rebrand took place over a period of 1 year, and I joined their team back in 2016. As UI/UX designer I utilized user-centered design principles that ensured user-experience is formulated to achieve the goals of their organization. As a member of the design team, I was responsible for contributing web content, layouts, UX design, and innovation of their website. Our team worked closely with the web development team to design and execute web-based marketing solutions, programs/campaigns to meet the business objectives.
Designed the product including web and mobile from the bottom up. Created interfaces that quickly converted customers into long-term users. The new re-branding and web design helped increase online conversion rate & revenue from 1% to 3% or generated +$200 Million in revenue.